 Every organization dreams of that game-changing, multi-million dollar endowment bequest that comes as a complete surprise. Often it can seem totally random when we hear about a donor who leaves a major gift to a charity in a will, trust, or beneficiary designation. And sometimes it is unexpected. But in many cases, the “surprise” should not have come as a surprise because it was the result of years of careful seed-planting and intentional relationship-building.
Of course, nonprofit fundraising professionals are well aware that cultivating small gifts can lead to large bequests. The question is, though, how can you give your organization the very best chance of receiving a gift like this? Not surprisingly, it all starts with small steps that add up to big steps. Intellectually, we understand this. But it can be so hard to be patient. Stick with it, though! Never give up on letting your donors know that any size gift makes a difference. Here are suggested messages you can use to encourage donors to consider making small gifts to your endowment fund: We want to help you support our organization’s endowment fund at a financial level that meets your charitable giving budget. At every level of giving, your endowment support is a catalyst for improving quality of life. Whether your gift to our endowment fund is a $250 credit card donation, a $2500 check, $25,000 worth of appreciated stock, or much more through a bequest or IRA beneficiary designation, you’re making a difference. We’re grateful for your support because it helps ensure that our organization’s mission stays strong for years to come. As you look ahead toward your year-end giving, you might be considering transferring highly-appreciated stock to your donor-advised fund at the Community Foundation. Remember that our organization’s endowment fund is held at the Community Foundation, too, making it very easy for you to use your donor-advised fund to support our endowment through year-end gifts of any amount. Consider that small donations from a large number of people can make a huge difference. Please help us spread the word! Forward our emails, share our posts on social media, and tell your family and friends that every dollar given to our organization’s endowment fund paves the way for a brighter future in our community. In so many ways, whether gifts are large or small or somewhere in between, philanthropy creates the margin of excellence that helps communities, families, and individuals thrive. The team at the Community Foundation is here to help you inspire your donors to support your endowment fund at every level. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  You and your team are certainly familiar with annual giving strategies to encourage donors to regularly support your operating budget. When it comes to endowment fundraising, though, many organizations tend to think about endowment campaigns as isolated events every few years, perhaps executed alongside a capital campaign.
As the fundraising environment gets tougher, especially in an election year, take a look at your approach to engaging donors in endowment giving on a regular basis, not just during the occasional campaign every few years. Indeed, national annual events like National Philanthropy Day and GivingTuesday create strong opportunities to engage your donors in endowment-focused conversations. The team at the Community Foundation is happy to offer ideas for ways to make regular, consistent giving to your endowment fund an attractive–and even habit-forming–practice among your donors. Whether a donor’s cadence of contributions is monthly, quarterly, semi-annually, or annually, the consistency delivers many benefits. Of course, your endowment will grow, which is a huge benefit. But your organization also will benefit from the communications and engagement opportunities. Here’s how:
Reach out anytime to the team at the Community Foundation. We’re happy to help you establish endowment-building strategies to ensure that your mission stays strong for generations. If your organization has not yet established an endowment fund at the Community Foundation, please reach out. There’s no better time than the present to begin paving the way for a bright future. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  2024 is rapidly drawing to a close! You’re likely making plans to send a letter to your donors asking them to consider making a gift as part of your annual appeal strategy. Don’t miss this opportunity to weave in messages about your endowment fund at the Community Foundation and how important it is for donors to support both current and future needs of your organization.
Here are a few tips and suggestions for crafting an annual appeal letter to inspire both current and endowment gifts. Cast a Wide Net Somewhere in your letter, be sure to illustrate the various ways donors can support your mission. For example, you could consider language like this: Our community is better because of donors like you who’ve included our organization in your philanthropy plans and charitable giving practices. Perhaps you give every year. Perhaps you’ve established a designated fund at the Community Foundation to support our organization. Or maybe you’ve already made arrangements for a major gift to our endowment fund at the Community Foundation. You might have even updated your estate plan to leave a bequest or IRA beneficiary designation to our endowment fund. Whatever way you’ve chosen to support our mission, we’re grateful! Offer Specifics Let donors know about a few of the very specific ways your organization has been making a difference. For example: Thanks to our donors’ generosity in building our endowment fund over the years, our organization was able to add two case managers to our team this year. This, in turn, means that we can ensure that nearly 50 additional children can receive the care they need. Donor support has also enabled us to provide our case managers with iPads, vastly increasing the efficiency of reports and communication, which in turn means we have more time to spend one-on-one with the children we serve. Tell Them Exactly What To Do A call to action is essential, of course, but make sure you offer options to make it as easy as possible for donors to make a gift. Offering options also shows that you are flexible and signals to donors that you’re open to a live conversation, which is the gold standard. Consider the following example: We’d be honored to receive your gift in whatever way works best for you. You can donate online at [include URL] or mail a check to the address below. And, importantly, we’d be happy to receive your gift of appreciated securities, which can be highly tax-advantageous. Please reach out today to talk about a potential stock gift. We work with the Community Foundation to make it easy and seamless for you to make a gift to our organization’s current programs, endowment fund, or both. For more ideas about how to engage donors through your annual appeal letter, please reach out! The team at the Community Foundation is honored to be your partner as you grow your endowment fund and expand your organization’s ability to serve our community. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice. By Revey Hertzler
Founded in 2018 by a group of dedicated individuals in Grand Forks, ND, Journey Home Animal Rescue has emerged as a beacon of hope for stray and unwanted animals in the region. This foster-based rescue organization was brought to life by four passionate animal advocates who had previously volunteered with various animal rescues. They identified a critical need for sanctuaries where animals could receive care and love before finding their forever homes. "Our goal was to offer a safe haven for stray and unwanted animals through foster homes," says Leslie Hagert-Rethemeier, one of Journey Home’s founders. "We ensure these animals are spayed and neutered, vaccinated, and cared for before rehoming them." The Vital Role of Foster Families Foster families provide temporary homes where animals can experience love, safety, and care. They play an important role in the wellbeing of rescued animals, helping them transition from a life of uncertainty to one filled with hope and stability. "Foster families are the heartbeat of the organization," Hagert-Rethemeier says. These families not only offer shelter but also help in socializing the animals and preparing them for adoption. They show the rescues kindness, security, and healthy interaction. Throughout their journey, the foster families document their experiences, capturing moments and writing bios for the Journey Home website to help potential adopters get to know the animals better. The Importance of Volunteers Journey Home Animal Rescue operates entirely with the help of volunteers. One of the most pressing issues is the sheer number of animals in need compared to the number of available helping hands. "The overwhelming number of unwanted and stray animals in North Dakota is a major challenge," explains Hagert-Rethemeier. Despite these hurdles, Journey Home remains committed to its mission, continually seeking innovative methods to recruit more volunteers and expand their reach. Volunteers are recruited through various channels, including word of mouth, social media, and local events. "We have about 10 different programs that are always recruiting new support," Hagert-Rethemeier says. The dog walking program, for example, requires consistent attention, and while some volunteers are able to commit multiple shifts a week, the organization still faces challenges in filling all slots. Nevertheless, the volunteers' dedication ensures that the animals always receive the best care possible. Webster the Mastiff’s Touching Journey Since its start, Journey Home has positively impacted the lives of many animals in need. One particularly moving story is that of Webster, a Mastiff mix who came to the organization with a severe abdominal wound. The team quickly mobilized to secure the necessary funds and transportation for his surgery and recovery. Webster's journey from a rural pound to a loving foster home is a testament to the dedication and resourcefulness of Journey Home's volunteers. After his surgery and recovery in a medical foster home, Webster blossomed into a happy, playful dog under the care of Journey Home’s placement program, A Place Called Home. He was eventually adopted by a loving family, becoming a symbol of hope and resilience. Managing the Logistics Rescuing animals from across the region, and sometimes beyond, is no small feat. Often, Journey Home is contacted at the last minute with little information about the animals in need. The organization works closely with local law enforcement, animal pounds, and other rescue groups to coordinate these rescues. "It's really tough sometimes," admits Hagert-Rethemeier. "Our rescue coordinators evaluate which animals we can secure appropriate fosters for and then arrange volunteer transportation." The foster families open their hearts and homes to these animals, supplying them with all they need to recover and thrive. Their role in the rehabilitation process, helping animals overcome physical and emotional trauma, cannot be overstated. Although the logistics can be challenging, the outcome of the team’s effort is always worth it. Community Involvement From individuals to organizations, the involvement of the community in fostering has had a profound impact on the mission. Local businesses have supported Journey Home by hosting events that raise funds and awareness. "Many of our animals have been adopted by people who have come out to support us at community events," says Hagert-Rethemeier. These events also provide opportunities for fosters to connect with each other and the public, fostering a sense of community and shared purpose. The Crucial Role of Funding The establishment of an endowment fund with the Community Foundation has been pivotal in Journey Home's growth and sustainability. Initiated with the support of generous donors in November of 2023, the fund is on the brink of reaching the necessary amount to begin distributions. "We are very fortunate to have supporters that helped start the endowment fund," says Hagert-Rethemeier. "The Community Foundation has been wonderful in including Journey Home in their nonprofit features and other communications, providing us with a platform to grow and sustain our efforts." Looking Ahead Journey Home Animal Rescue aims to continue supporting and caring for unwanted animals in Grand Forks and surrounding communities, providing an adoption option for animals in North Dakota pounds that do not adopt out. The organization also plans to expand access to veterinary care and educate the community on responsible pet ownership. "We want to continue growing our volunteer base so we can reach more and help more," Hagert-Rethemeier says. One exciting initiative on the horizon is the expansion of their emergency rescue building, A Place Called Home, which has already provided a safe haven for over 225 animals, including Webster the Mastiff mix. The Road Home Journey Home Animal Rescue embodies the spirit of community and compassion. Their tireless efforts, supported by volunteers, local businesses, and the Community Foundation, have saved countless lives and given many animals a second chance and the experience of unconditional love. As they continue to grow and evolve, their commitment to making a difference in the lives of animals and people remains unwavering. "Journey Home Animal Rescue is a small and mighty team," Hagert-Rethemeier says. With passion and expertise, they accomplish incredible feats. But they are always looking for others to join their life-saving mission and further their impact on a community of animals in need. Aspiring volunteers can easily reach out through Journey Home's website, journeyhomeanimalrescue.org, where they can sign up for programs and offer their support. View Journey Home's 2023 report here.  By Revey Hertzler In the greater Grand Forks area, Art Matters stands as a pillar of creativity for underserved children. Founded in 2022, this small but impactful organization has been making a significant difference in the community. The core mission of Art Matters is to get free packs of art supplies to children in need. Each art pack, averaging ten dollars to assemble, includes crayons, markers, colored pencils, a large eraser, a glue stick, a sketchbook, pencils, and a drawstring bag. The organization, fiscally sponsored by the Community Foundation, works in collaboration with other nonprofits to identify where these supplies will have the largest effect. Art for All The inspiration for Art Matters stems from the childhood of its founder, Carrie Sapa, whose experience of artistic freedom was a tremendous outlet for creativity and problem-solving. The turning point came during her college years at the University of North Dakota when a professor highlighted the lack of access to art materials among many children. This revelation motivated Sapa to ensure that every child could experience the joy and benefits of art. With the help of the Community Foundation, Art Matters was born. Measuring the impact of accessible art supplies is an integral part of their mission. Sapa often delivers the packs herself, witnessing firsthand the excitement they bring to the children. “I have seen kids literally jump for joy and hug their art packs as soon as they get them,” says Sapa. “This kind of feedback tells me we are doing the right thing.” Collaborating for Change Art and art education are vital components of any community. They bring people together, fostering healthy bonds and reducing isolation. Engaging in art helps to reduce stress, create empathy, and promote critical thinking. Moreover, art is simply fun and can be a powerful tool for healing and unifying communities. Collaboration is key to the success of Art Matters, as they rely heavily on partnerships with schools and other nonprofits. Many underserved children face challenges in accessing donated items, so Art Matters works with organizations that regularly interact with these children to bridge that gap. One of their key partners is the Community Violence Intervention Center (CVIC), a long-established local nonprofit. “When CVIC identifies children who are in need, the packs they distribute can be a key resource to keep kids engaged and help put them more at ease during difficult situations,” says Sapa. Feedback from CVIC has been incredibly positive, emphasizing how the packs help children cope during times of instability and uncertainty. They provide a valuable outlet for mindfulness and engagement during CVIC’s meetings with families, which can be stressful for children. Art Matters has also collaborated with Calvary Lutheran Church, where they provided art supplies to every student at Lewis and Clark School in honor of Pastor Kirk Messick. This project was a touching tribute and a huge success, with 195 packs distributed. Great Effort for Greater Outcomes Maintaining the operation and distribution of art packs, especially during challenging times, has not been without its hurdles. The entire Art Matters team is made up of volunteers, and Sapa herself works a full-time job alongside it. “This often requires working at night and on weekends,” she explains, and during the summer, her living room turns into something of a warehouse for supplies. Sapa is grateful for the support of her spouse and motivated by the positive experiences these art packs bring to children. At Art Matters, that motivation never falters. “We may be an organization of unpaid volunteers, but we have deep roots in our community and a strong determination. We are committed to seeking donations, broadcasting our mission, keeping up relationships, and forming new ones, no matter how long it takes,” Sapa explains. Helping Hands
For Art Matters, the organization offers multiple ways for people to contribute to their mission, including monetary donations, ordering supplies, filling packs, and spreading the word. This flexibility allows Art Matters to adapt to changing needs and continue serving the community effectively. Volunteer engagement is crucial. The organization relies on friends, family, and students at Sacred Heart High School, who love to help fill and move packs. However, finding volunteers for fundraising, grant writing, and maintaining social media can be challenging. Nevertheless, the organization is incredibly grateful for those who share the mission and help how they can. Bright Futures Support from the Community Foundation has been instrumental in helping Art Matters establish its footing and gain legitimacy. This support allows the organization to receive donations and continue its mission while applying for its 501(c)(3) status. The Foundation's backing goes a long way to inform the public and potential donors about Art Matters' genuine commitment to helping vulnerable children. Looking to the future, Art Matters aims to expand its outreach. Short-term goals include providing crafts or mini art packs at local lunch programs and engaging with the community during the Fourth of July events. In the long term, the organization hopes to extend its services to the elderly, disabled, and other underserved communities in North Dakota and Minnesota. Get Involved In its first year, Art Matters donated 386 art packs. In 2023, they were able to distribute 627. The goal is to continue this upward trajectory and give back to the community that has given so much. Art Matters hopes to continue growing and always welcomes donations, volunteers, and championing of the cause through word-of-mouth and shares on social media. Aspiring volunteers can contact Art Matters at [email protected] or through social media platforms like Facebook and Instagram. Those who cannot volunteer time can offer support by spreading the mission or making donations. Art Matters is a testament to the power of art and community collaboration. With the support of volunteers and donors, this organization continues to bring joy, creativity, and hope to the lives of children in the Greater Grand Forks region. -- Revey Hertzler is a published writer, activist, and friend of the Community Foundation of Grand Forks, East Grand Forks & Region.  The news about large gifts keeps coming! And “big bet” philanthropy in general has been in the news recently, reportedly because donors’ approach to giving at scale is changing thanks to a greater focus on relying on the experts in organizations to deploy resources for maximum impact and trusting them to do so. It’s also encouraging that donors are trending toward giving gifts in dollar amounts that are appropriate to tackle the scale of the challenge to be addressed rather than basing donations solely on the organization's current capacity and budget.
The team at the Community Foundation can help you maximize your ability to receive large gifts to your reserve fund or endowment fund. We do this by offering structure and services for you to house your fund with us. This, in turn, allows our team to help you with crucial fundamentals for planned giving tools to attract and accept large gifts, including:
Indeed, planned giving, especially via bequests, continues to be an important source of funds for nonprofit organizations across the country. Some researchers have estimated that the historical average size of a charitable bequest falls somewhere between $37,000 and $78,360. That’s hundreds of times larger than the average one-time donation a living donor typically makes, which historically has been identified as hovering a bit over $100. Please reach out to the team at the Community Foundation to learn how we can help you grow your organization’s endowment or reserve fund. If your organization has not yet established its fund with the Community Foundation, let’s talk! Now is the time to make sure your planned giving and endowment infrastructure is firmly in place so you can lean into the “big bet” philanthropy trend. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  A donor-advised fund is one of many types of funds that an individual, family, or business can establish with the Community Foundation. You’re likely more aware of donor-advised funds than other types of funds because they are frequently covered in financial media and also because your organization might have received grants from donor-advised funds.
The team at the Community Foundation is happy to talk anytime to help demystify these popular vehicles. At the very least, however, you’ll want to check out the recently-released DAF Fundraising Report that sheds new light on the overall role of donor-advised funds in philanthropy and the significant value donor-advised funds provide to charities. For example, the report revealed that when a donor starts giving from a donor-advised fund, their annual giving increases by 96%! Donor-advised funds are also helping keep philanthropy strong. According to the report, the number of donors using donor-advised funds has grown by 79% in an environment where the number of other types of donors has declined by 6%. It’s absolutely worth your time to learn the basics of how a donor-advised fund works. You and your team also should consider developing strategies to identify and cultivate relationships with your donors who are using their donor-advised funds to support your organization. Dollars in donor-advised funds are already set aside for charitable giving, and it’s very convenient for donors to use their funds to support favorite organizations–like yours. It’s also important to know that the team at the Community Foundation encourages donors to give directly to their favorite charities when that’s the best strategy to achieve a donor’s estate planning, tax, and charitable goals. Many times, though, both the donor and the charity benefit from the donor using a donor-advised or other type of fund at the Community Foundation. Examples include cases where the donor wants to give a complex asset, such as real estate or closely-held stock, or needs to plan out several years of giving to address fluctuating income levels and tax liability. We are always happy to review how the Community Foundation works with donors through donor-advised funds and other vehicles to support your organization and others in the community. We look forward to hearing from you! This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  The team at the Community Foundation frequently hears from nonprofit professionals about how difficult it is to communicate to donors the value and importance of unrestricted gifts. This is especially the case when you and your colleagues are striving to attract dollars to boost your operating reserve or endowment fund.
Here are five cut-and-paste talking points you can use in your donor communications to help break through the myths that often surround unrestricted giving. Myth: A charity can use unrestricted dollars for anything it wants. Reality: When a donor makes an unrestricted gift to a charity, it means that the charity has the flexibility to use the funds where they are needed most within the charity’s overall mission. A charity has a legal and ethical responsibility to use all donations–whether unrestricted or restricted–to carry out its charitable purpose. Myth: Unrestricted gifts have to be big to make a difference. Reality: Any size unrestricted donation, whether to a charity’s current programs and operations or to its endowment fund, is meaningful. To fund their missions, charities rely on all levels of donations from a wide variety of donors. Even very small donations help charities build relationships with new donors and expand the circle of awareness. Myth: Donations that are restricted to supporting actual programs make the biggest difference. Reality: A charity is like any other organization, whether for-profit or nonprofit, in that there are critically important expenses required to do its work. Rent, utilities, technology, and insurance aren’t technically “program” expenses, but without these expenses, a charity cannot function. Unrestricted gifts often help support these essential line items in a charity’s budget. Myth: It’s hard to see the impact of unrestricted gifts. Reality: Unrestricted gifts are vital for a charity’s overall sustainability and allow it to carry on year after year. Indeed, a donor who gives an unrestricted gift can look at the entirety of the organization’s impact and know that the gift helped make it all possible. Myth: An unrestricted gift is not a “strategic” philanthropic investment. Reality: Unrestricted gifts are arguably the most strategic type of giving because they demonstrate trust in the charity’s leadership to make the best decisions in carrying out the charity’s mission. An unrestricted gift also sends a signal to other donors that the organization’s leadership and staff are strong, which in turn attracts more support. Please reach out to the Community Foundation for more ideas about how you can communicate the value of unrestricted and endowment giving to your donors. We are here to help! This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  The word “endowment” can be intimidating, even for the most seasoned fundraising and planned giving professionals–and certainly for donors! But it doesn’t have to be that way. “Endowment” is such an important concept to secure your organization’s future, and it’s worth striving to simplify the basic points for your team and your donors.
Here are answers to five frequently-asked questions about your endowment fund at the Community Foundation that may help you communicate with your staff, board, and donors. Please copy, paste, edit, and deploy as you wish! What does “endowment” mean? “Endowment” refers to a designated pool of assets that are invested (in our organization’s case, by the Community Foundation) and tracked separately such that a modest portion (usually based on a percentage) of the assets are distributed each year to support our organization’s mission, and the rest of the assets remain invested to grow in perpetuity. Why is our endowment fund so important to the future of our organization? The assets set aside in our endowment fund produce an income stream that helps support our mission now and in the decades ahead, allowing us to deliver on our mission consistently over time, especially as needs shift and the fundraising environment ebbs and flows. Plus, the growth of the endowment itself can provide increasing levels of support each year. How can donors stay involved even after they make an endowment gift? Our team is happy to keep donors informed about the positive change in the community that is occurring thanks to distributions from the endowment fund. We’re happy to continue to keep a donor’s children and grandchildren informed, too, beyond a donor’s lifetime. In this way, a donor’s legacy continues through the generations. Who decides how the endowment distributions get used each year? Our organization’s board of directors reviews endowment income each year as part of a careful budget process. It’s very clear that certain dollars are flowing into the budget from endowment income. Our independent board of directors, together with staff, develops and oversees a budget to meet our organization’s mission for the coming year. How can a donor make an endowment gift? A donor certainly may transfer cash to the endowment fund. Even better for tax purposes, a donor can transfer appreciated stock or real estate. A donor can also work with estate planning and financial advisors to structure a bequest to the endowment fund. Our team works with the professionals at the Community Foundation to help each donor design a gift to achieve both the donor’s tax goals and charitable giving goals. For instance, many advisors highly recommend a bequest through an IRA beneficiary designation because of the multiple tax benefits. Related, if a donor is over 70 ½, making a “Qualified Charitable Distribution” from an IRA directly to our organization’s endowment fund is a very effective charitable planning tool to reduce income tax and, if applicable, also satisfy Required Minimum Distributions. The Community Foundation team looks forward to working with you and your donors to establish meaningful endowment gifts that support your organization’s mission for generations to come. Thank you for the opportunity to work together! This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  “You can’t make old friends” isn’t just the title of an album; it’s an important reminder that long-term relationships are the key to successful endowment building. That’s common sense, of course, but sometimes it’s hard to put this principle into action. You’re ready now to grow your endowment fund at the Community Foundation, and you wish your donors shared your sense of urgency!
There are no silver bullets or magic tricks or secret sauces to make donor relationships grow faster, but it might help to understand how your donors’ emotions factor into decision-making about when–and to what extent–they will make a financial commitment to your endowment. Along those lines, the team at the Community Foundation really enjoyed a recent article in the Stanford Social Innovation Review offering suggestions for ways to approach philanthropy so that it is “relational,” including thinking in terms of "we" instead of "us” or “them" and moving away from hierarchical models achieving impact. As you update your endowment-building plans, consider three ideas inspired by principles of relational philanthropy. Focus on donor loyalty and trust Keep an eye toward creating long-term, mutually beneficial relationships with donors. Trust fosters donor loyalty, encouraging recurring and more substantial contributions over time, which is crucial to ultimately securing an endowment gift. To achieve this, you need to understand what benefits the donor is seeking by supporting your organization. Is it recognition? The knowledge that they’re part of something bigger than themselves? Confidence that a problem they’ve personally wrestled with will be solved for others? The donor’s perspective matters. Inspire donor advocacy It’s one thing for donors to feel personally connected to your organization. It’s an entirely bigger thing for them to become advocates. When a donor is so dedicated to your mission that they actively encourage their friends and family to also support your organization, you know you’ve got a friend for life. Asking this type of donor for a commitment to your endowment is likely to achieve a high rate of success. Pay close attention to which donors are regularly referring new donors to your organization, whether by offering up prospect names directly or inviting prospects to join the donor’s table at your organization’s annual event. Know your audience Large-scale communications platforms such as email campaigns, social media, and your website are important tools in all fundraising activities, including securing endowment gifts. An endowment gift is a big ask, though, so make sure to layer in highly personal outreach to your donors, in addition to general messaging. One-by-one communication across channels allows you to demonstrate your organization’s understanding of donors' individual preferences for their involvement. As always, please reach out to the Community Foundation anytime you have questions about best practices for growing your endowment fund. If your organization has not yet established its endowment fund at the Community Foundation and you’d like to learn more, we’d welcome the opportunity to talk with your team and board of directors. We look forward to continuing to work side-by-side to improve the quality of life in our community through the power of philanthropy. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  As you implement strategies to attract gifts to your endowment fund at the Community Foundation, it’s critical to regularly encourage donors to check their estate plans to be sure they’ve incorporated their intended bequests. Now is an especially good time to get the word out because August is national Make-A-Will Month.
Here are three cut-and-paste messages you can use in your communications with donors, whether those are broad communications such as website pages or one-on-one emails to particular donors.
As always, please reach out to the team at the Community Foundation! We are here to help you build your endowment fund. We appreciate the opportunity to work with organizations like yours that are making such a big difference in the quality of life in our community. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  The Grand Forks Public Schools Summer Performing Arts Company (SPA) has just completed its 37th season. 1,153 area students participated in SPA this summer – a record-breaking year of enrollment. SPA offers various Fine Arts programs for students of all ages and abilities. Programs vary in length and curriculum depending on the age group, and all culminate in a performance opportunity.
Our High School mainstage productions this summer were “Joseph and the Amazing Technicolor Dreamcoat” and “Grease”. We were fortunate to have full houses for all of our performances, and we are grateful for the community support. Because SPA has gained so much community support through the years, we feel it is important to give back to the community that is so generous to us. This summer, we hosted a spare change drive to benefit the Grand Forks Foundation for Education Giving Tree and the Santa Claus Girls – two programs that help many area children and students. The Giving Tree helps Grand Forks Public Schools students and their families by providing a pantry stocked with critical items such as personal care products, essential household items, school supplies, snacks, and more. The Santa Claus Girls provide a gift bag that includes a toy, candy, reading book, coloring book/crayons, toothbrush and toothpaste, hat, gloves, and socks to children aged 12 and under from low-income families during the holiday season. One of the greatest accomplishments of the SPA program is that no student has ever been turned away from participation due to financial hardship. Because of private donations and grant programs such as those offered through the Community Foundation of Grand Forks, East Grand Forks, and Region, we were able to assist 110 students this summer. Post-COVID, the requests for assistance have steadily increased. The number of extreme hardship cases has increased as well. Though Arts education is the primary focus of the program, we recognize the importance of providing a safe and positive environment for our students. In some cases, SPA may be one of the only safe spaces some students may encounter outside of the school year. Supporting all students’ mental health and social well-being is critical. All in all, 2024 was a tremendous season for SPA. We thank everyone for their continued support to ensure that all of our students shine brightly on stage and behind the scenes.  We’re giving you fair warning that the team at the Community Foundation is not going to stay quiet when it comes to emphasizing the importance of understanding at least the basics of the estate tax exemption sunset. Yes, we will be that broken record!
As a reminder, the estate tax exemption is the total amount a taxpayer can leave to family and other individuals during life and at death before the hefty federal gift and estate tax kicks in. This exemption is scheduled to drop big time after December 25, 2025. For 2024, the estate tax exemption is $13.61 million per individual, or $27.22 million per married couple. (Later this year, the IRS will issue inflation adjustments for 2025.) For 2026, without legislation to prevent it, the exemption is scheduled to fall back to 2017 levels. Adjusted for inflation, this would total roughly $7 million per person. Of course, no one will know for sure that the estate tax exemption is sunsetting until it actually sunsets. Certainly the upcoming election could impact the likelihood that Congress will intervene and extend the tax cuts from 2017 that increased the estate tax exemption in the first place. In any event, it is essential that you and your team understand what’s going on here so that you can be prepared to encourage your donors to discuss planning options with their advisors over the coming months while the issue is in limbo. You want your donors to know that you are on top of it! The net-net here is that a lot more people – including many of your donors – could be subject to estate tax in the not-too-distant future. This, in turn, means that your endowment fundraising strategies could get a shot in the arm as your donors work with their advisors to plan gifts and bequests to decrease their taxable estates through the charitable deduction. At the very least, the estate tax exemption is a fantastic conversation piece for your donor meetings, regardless of whether the sunset actually occurs at the end of next year. Potential tax increases tend to get donors’ attention, and you want to be right there in the mix to ensure that gifts to your endowment fund are on the radar. Please reach out to the Community Foundation team! We’d love to help you seize this opportunity. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  A recent study sheds light on how high net-worth people who’ve made their own money tend to approach philanthropy. As it turns out, self-made millionaires are more likely to give to charity than those who inherited their wealth – a whopping 93% reported doing so. People with legacy wealth are still likely to be philanthropic, but only 74% reported that they give to charity.
So what does this mean for your fundraising and stewardship practices, especially as you strive to build your endowment fund at the Community Foundation? As you’re building donor engagement strategies and expanding your roster of supporters, don’t just focus on “old money.” Consider three strategies to jumpstart your endowment-building efforts by engaging self-made donors: Track local companies. In every community across America, local entrepreneurs have started enterprises from scratch. In addition, more and more of your donors are investing in private markets instead of simply limiting their strategies to stocks listed on the exchanges. (Indeed, the number of publicly-traded companies has declined significantly since the mid-1990s.) The result of these two trends is that a large portion of many donors’ wealth is represented by closely-held stock in businesses they’ve started or in which they are investors. Make sure local companies and the people involved in them are on your prospect list. Talk the talk with entrepreneurs. Pay careful attention to the messages you use to engage entrepreneurs and people who own their own companies. These donors are likely to appreciate the investment characteristics of endowment gifts because they understand that an endowment’s long-term value is human-centered and not simply a financial strategy. Stay close to local companies and their owners as potential major donors, especially for long-term endowment giving. Understand gifts of closely-held stock. The team at the Community Foundation can help you tap into the increased popularity and tax benefits of donors giving closely-held business interests to support favorite charitable causes such as your organization. We can help you navigate a thoughtful stewardship process to encourage a closely-held business owner to consider a gift of ownership interests to your endowment fund at the Community Foundation, whether during the owner's lifetime in anticipation of a future (but yet-to-be-determined) exit, or upon death in the form of a bequest. We look forward to discussing the ways self-made millionaires can help your organization thrive for generations to come. Please reach out anytime to strategize with our team. We are here for you! This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  By the time summer rolls around, reflecting on what happened last year may feel like cognitive whiplash. That’s not the case, though, with the statistics from the annual Giving USA report that are released every June for the prior year. The team at the Community Foundation reviews the findings closely so that we can identify trends and strategies that could help you and other nonprofits strengthen fundraising and stewardship practices and build financial resources to support the community for generations to come.
You’re likely aware that the recently-released Giving USA report for 2023 reveals that while charitable giving in the U.S. increased to $557.16 billion, the increase failed to keep pace with inflation. When adjusted for inflation, total giving declined by 2.1% year-over-year. While the news is disappointing in some ways, it actually presents a terrific opportunity to communicate a positive set of messages to your donors. Here’s an example of a four-point messaging platform that might be a fit for your outreach strategy:
As always, please reach out to the Community Foundation for ideas and strategies. We are here to help you build your reserves and endowment funds. It’s our honor to support your work to improve the quality of life for so many people in our region. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  The team at the Community Foundation is committed to keeping an eye out for trends and developments that impact charitable giving and your ability to raise funds for your organization’s mission.
Here are three developments you'll want to track:
Thank you, as always, for the opportunity to work together! It is our honor to be your partner in philanthropy and community impact. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  Your donors are likely very familiar with the term “endowment,” but they might not know how it works or how important it is to help sustain your mission for the long term. If you’ve established your organization’s endowment fund at the Community Foundation, we’re happy to help you communicate the benefits of endowment gifts to interested donors who may be new to providing this type of support.
For example, you can include language in your communications along these lines: “Endowment” is the word often used to refer to a designated pool of assets that are invested by and tracked separately such that a modest portion (usually based on a percentage) of the assets are distributed each year for charitable purposes, and the rest of the assets remain invested to grow in perpetuity. This growth, in turn, helps the endowment provide even more support each year to our organization. And this: Our organization has established its endowment fund at the Community Foundation, where the team is experienced at managing the accounting, investment, and distribution aspects of endowment funds. Working alongside the Community Foundation, our board and staff are committed to keeping a finger on the pulse of our community’s greatest needs and maintaining a deep understanding of how our organization can meet those needs now and well into the future when priorities emerge that simply could not have been predicted. Distributions from our endowment fund are reviewed and approved by an independent board of directors to ensure that they fulfill our organization’s mission-focused goals for establishing the endowment in the first place. And this: When you support our endowment fund through gifts of stock, bequests in your will, beneficiary designations on your retirement plans, or even gifts of real estate and other complex assets, you are helping pave the way for our organization’s long-term stability to continue to improve the quality of life in our region. What’s more, we can work with you and your advisors to structure endowment gifts that meet your own estate planning and tax objectives. As always, please reach out to the team at the Community Foundation for ideas about growing your endowment. We are here for our community, and we are here for you! This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  Even with many of your donors traveling or taking time off, summer is not the time for stewardship and fundraising to move to the back burner. Especially because endowment gifts and complex charitable giving structures take time to establish, mid-year presents an excellent opportunity to double down on development efforts.
For example, always remind your donors to give appreciated stock instead of cash. Absolutely it feels like you are a broken record! You mention the benefits of giving appreciated stock all the time in your donor communications. But it really can’t be overstated. Donors are so tempted to reach for the checkbook for charitable giving, even when they are making a gift to your organization’s endowment fund at the Community Foundation. Emphasize to your donors that not only will transfers be eligible for a charitable deduction at fair market value (if the donor held the shares for more than one year), but also your organization won’t pay income tax on the capital gains. This means the donor will be making a much bigger gift than if the donor had sold the stock, paid the tax, and supported your organization out of the proceeds. The Community Foundation is always happy to help you process gifts of appreciated stock, especially when a donor wants to give a large block of a single stock to support your organization as well as others. And keep talking about QCDs! Donors who are 70 ½ or older absolutely must consider giving from an IRA. Certainly you mention this a lot in your discussions with donors, but sometimes donors are not ready to hear it, especially if they are on the cusp of reaching 70 ½ but aren’t there yet. They will listen differently when they’ve actually hit the age. As you know, a QCD allows a donor to direct $105,000 from an IRA to your organization, penalty-free. If a donor is subject to the rules for Required Minimum Distributions (RMDs), QCDs count toward those RMDs. That means the donor can avoid income tax on the funds distributed to charity. The Community Foundation is happy to help you work with donors and their advisors to determine whether a QCD is a good fit to help maximize charitable giving. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  You’re likely very consistent about reminding your donors about the benefits of giving long-term, publicly-traded securities to support your organization’s mission. Don’t ever stop! It’s so easy for a donor to forget about this and write a check, missing out on the opportunity to avoid capital gains tax.
Non-cash gifts also include assets beyond just publicly-traded stock. Remember that the community foundation can work with you to accept donors’ gifts to your endowment fund of many types of assets, including: Closely-Held Business Interests With proper planning, a donor can transfer shares of a closely-held business to your organization’s endowment fund at the community foundation. QCDs from IRAs A Qualified Charitable Distribution (“QCD”) is a very smart way for a donor who has reached the age of 70 ½ to give to your endowment fund. A donor can direct up to $105,000 from an IRA every year. Together, married couples can direct twice that amount. The donor avoids income tax on the funds distributed to your endowment fund. Real Estate Your endowment fund at the community foundation can receive a tax-deductible gift of a donor’s real estate, such as farmland or commercial property, avoiding capital gains tax and reducing the value of the donor’s taxable estate. Life Insurance For some donors, naming your organization’s endowment fund at the community foundation as the beneficiary of a life insurance policy is an effective way to leave a bequest. And, in the case of whole life policies, it may be possible and advantageous for the donor to not only name the endowment fund as beneficiary, but also transfer the policy itself and make annual, tax-deductible contributions to the community foundation to cover the premium. And that’s not all! Oil and gas interests, cryptocurrency, and collectibles are among the other assets that can make effective gifts to charity. Please reach out to the team at the Community Foundation to learn how we can help you accept non-cash, non-marketable gifts into your endowment fund. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  It’s common practice for fundraisers and other philanthropy professionals to use the term “planned giving,” but do your donors know what you mean? Certainly, some donors understand the term, especially those who’ve served on your board or who’ve worked with you to establish a bequest. But many donors – and especially prospective donors – could benefit from an explanation that avoids the confusion of industry jargon.
To that end, in your fundraising communications, you might consider providing background to help orient your donors to the purpose of planned giving before you dive into defining it or describing it. For example:
Clear, concise, and simple communication with donors will help your fundraising efforts. Indeed, a new study sheds light on the elements of communication that can help increase donor trust, including emphasizing good stewardship and solid decision-making practices. Consider adopting techniques to improve donors’ understanding of your message. For example:
By communicating clearly with your donors, omitting jargon, and sharing stories to demonstrate the value of a donor’s investment, you’ll go a long way toward improving your fundraising efforts to build long-term support for your organization and its mission, especially through planned gifts that demand a high degree of donor trust. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  As you and your team build momentum implementing your 2024 fundraising plan, keep in mind that many individual donors look at the same criteria used by foundations to determine whether to support a charitable organization. You may not even be aware that a prospective donor is conducting due diligence. Especially when a donor is considering making a large gift or setting up a bequest, gaining the donor’s confidence is key.
The team at the Community Foundation is always happy to serve as a sounding board as you strive to continuously improve your organization’s governance and operational documentation. Here are 3 items you might consider reviewing as you do a little spring cleaning. Governing Documents Make sure your articles of incorporation are up-to-date and reflective of your current mission. Donors who are considering a large gift will want to see that your legal documents are in ship shape, especially with respect to the language required to achieve Section 501(c)(3) status. If you’re in doubt, consult the IRS’s suggested language. You’ll also want to review your bylaws. Bylaws can become outdated, in some cases due to technology. For example, you’ll want your bylaws to include permission to use up-to-date mechanisms to gain board approval, such as through an online poll in lieu of an in-person meeting. Tax Returns You’re no doubt on top of the need to file the annual Form 990 tax return. Make it a point, though, to check for consistency between your Form 990 and the Form 1023 you filed (likely years ago) to secure the IRS Determination Letter granting charitable status. Make sure your organization’s charitable purpose is still stated correctly. Consistency across key documents is important to a lot of large donors. Indeed, many donors review the Form 990 carefully before they decide to make a gift. Make sure yours is accurate and compelling. Gift Acceptance Policy Make sure you’ve recently reviewed your policies for how your organization handles the acceptance of certain gifts, especially if they fall in the category of “Non-Standard Contributions” as defined by the IRS. Gifts of hard-to-value assets should not be undertaken lightly. We encourage you to reach out to the Community Foundation to assist in establishing a gift acceptance policy that will protect your organization and empower your fundraisers to engage in successful conversations with donors. To that end, the Community Foundation offers nonprofit organizations the opportunity to establish endowments and reserve funds to benefit from the Community Foundation’s governance and oversight, especially related to accepting complex gifts, as well as relying on the Community Foundation for all of the policies and administration associated with an endowment or reserve. We look forward to working with you! This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  Despite what some people viewed as a softening in charitable giving over the last couple of years, philanthropy now appears to be on the upswing and is expected to rise by 4.2%. This is good context for your work with donors, especially as donors strive to engage their children and grandchildren in the family’s philanthropic endeavors, paying particular attention to the changing preferences and giving styles of younger generations.
At the Community Foundation, we are always here to serve as a sounding board for ways you can build long-lasting relationships with all of your donors. Our goal is to help your organization ensure that its endowment and reserve funds are strong and growing to secure your charity's mission in perpetuity. Please reach out anytime! This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  If your organization has established an endowment or agency fund with the Community Foundation, your staff and board of directors are already experiencing the benefits of our relationship. We are here to help you grow critical financial resources to support your important mission well into the future.
Many nonprofit organizations who work with our team appreciate the opportunity to periodically review with their directors the benefits of working with the Community Foundation, whether at a board meeting or in a board communication. Here are points you can include in your next endowment update to your directors:
An endowment or agency fund at the Community Foundation is a powerful tool to help secure your organization’s financial future for generations to come. Thank you for the opportunity to serve as your behind-the-scenes back office. If your organization has not yet established a fund at the Community Foundation, please reach out. We’d love to explore how the Community Foundation’s tools and services can help you grow donors’ support for your mission. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  You’re no doubt familiar with donor-advised funds, especially if some of your donors use their donor-advised funds at the Community Foundation to support your organization. What you might not know is that the national average annual “pay-out rate” for all donor-advised funds is 18%, and most donor-advised funds make at least one grant per year. Furthermore, donor-advised funds help many individuals and families get involved in organized giving at a low barrier to entry. Indeed, nearly half of all donor-advised funds carry balances less than $50,000. To dive deeper into these and other insights, we suggest taking a look at the Donor Advised Fund Research Collaborative’s recently-released study.
At the Community Foundation, we are committed to growing philanthropy, connecting donors to the causes they care about, and leading on critical community issues. An important part of our mission is offering donors a wide range of ways to give to your organization and other charities that are most important to them. In many cases, establishing a donor-advised fund, field-of-interest fund, designated fund, or other type of fund at the Community Foundation helps a donor unlock assets for charitable purposes that would otherwise be difficult to tap. This is especially the case with highly-appreciated, noncash assets such as closely-held stock and real estate. We also make it easy for donors to structure long-term giving plans and bequests so that they can maximize their support for you and other favorite nonprofit organizations and involve their families, too. Please reach out anytime if you’d like to learn more about the Community Foundation’s mission to grow philanthropy for our entire region. This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.  Most of your donors have been made aware, often repeatedly, that giving highly-appreciated stock to favorite charities is a very tax-effective strategy. Indeed, gifts of shares held for more than a year are typically deductible by the donor at fair market value. When the charity sells the shares, the charity receives 100 cents on the dollar because nonprofit organizations don’t pay income tax. The net-net here is that the donor (1) benefits from a favorable income tax deduction, (2) avoids the capital gains tax that would have been triggered if the donor had sold the shares and used the cash proceeds to make the gift to charity, and (3) maximizes value for the charity.
So, with all of these benefits, why do so many donors forget about giving stock when they’re ready to make a gift to your organization or your organization’s endowment fund at the Community Foundation? Sometimes a donor is in a hurry, doesn’t think it through, and writes a check before realizing that it would have been better to give stock. Sometimes a donor assumes it will be too much of a hassle to pursue a stock gift. Most of the time, though, a donor simply forgets. This is why it is so important for your organization to mention the benefits of giving stock in nearly every fundraising communication. At any point in time, during any year and any month, regardless of whether the stock market as a whole is up or down, at least a few of your donors will be sitting on highly-appreciated stock. Those are the donors who need to hear the message. Already in 2024, for example, several stocks are hitting milestone one-year performance marks. Assure your donors that giving stock to your endowment fund is very easy. Seamless processing for stock gifts is one of the many benefits of establishing your organization’s endowment fund with the Community Foundation. As always, please reach out to the Community Foundation for ideas and strategies to build your endowment fund through donors’ gifts of stock. We’d love to help you seize the opportunity! This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice. |
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