Saving for a Rainy Day: Matching Gifts and Growing Your Endowment

Many charities and their boards of directors are evaluating strategies to grow the organization’s endowment during these challenging economic times. One way to do that is by strategically leveraging donors’ financial contributions through corporate or other matching gift programs.

You’re certainly aware that many employers will match your donor’s donation - often dollar for dollar - effectively doubling the impact without requiring the donor to give more. Sometimes an individual donor or a specific foundation will offer to match donations for a particular campaign or for a period of time. Of course, any type of match increases the total dollar amount flowing to your organization to sustain operations or grow your endowment.

​In addition – and a factor that charities often overlook – is that matching gifts also incentivize donors to give larger gifts because they know their contributions will be amplified. Indeed, research shows that 84% of donors are more likely to give if a match is offered, and one in three will increase their gift size when they know it will be matched.
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Here are two tips to attract matching gifts.

• First, focus on getting the word out to your donors.
  
• Second, try to streamline the matching process.
  

Both of these factors are important. Many donors are unaware of their eligibility for employer matching programs, so it’s a good idea to consider integrating matching gift search tools into donation forms, send targeted follow-up emails, or at least provide clear instructions on how to submit match requests. Promoting matching opportunities during key campaigns - such as endowment drives or special giving events - and combining corporate matches with major donor or board-funded matching challenges can create a sense of urgency and multiply the impact even further. Some organizations have seen campaign revenue increase by 30% or more when a matching gift offer is included.

Beyond immediate fundraising gains, leveraging matching gifts deepens donor engagement and builds stronger relationships with both individual supporters and corporate partners. Donors who participate in matching programs often feel a greater sense of impact and are more likely to continue giving in the future.

If you’re ready to explore how you can tap even further into matching gifts as a strategy to sustain your operating budget or grow your endowment, please reach out to the Community Foundation team. We are happy to discuss ideas for cultivating partnerships with local businesses and major donors for matching campaigns that can open new avenues for support and ramp up your organization’s visibility within the community.

Making matching gifts a central part of your fundraising strategy can help unlock new revenue streams, inspire larger and more frequent gifts, and ensure long-term financial sustainability. We look forward to a conversation!

This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.